Transform Empty Premium Seats Into Revenue Growth
Enable post-sale seat upgrades and bidding to optimise inventory, increase revenue per customer, and deliver exceptional guest experiences. Available 24/7 with instant, automated, API-driven processing.
Three Revenue Streams, One Platform
Give your customers multiple ways to upgrade while maximising your inventory value.
Dynamic Upgrades
Convert unsold premium inventory into revenue by offering strategic upgrades to existing ticket holders at optimised price points set directly by you or controlled by AI.
Smart Bidding System
Let customers name their price for premium seats. Our intelligent bid algorithm maximises yield on every performance.
Ancillary Revenue
Increase per-customer spend with premium add-ons: hospitality packages, interval drinks, programmes, and exclusive experiences.
Making Premium Theatre Accessible While Maximising Revenue
We believe everyone should have the opportunity to experience the magic of live theatre from the best seats. Seat Upgrade democratises premium theatre experiences while helping venues optimise their revenue through intelligent pricing and inventory management.
Your Smart Revenue Strategy Partner
Join leading theatres in revolutionising how premium inventory generates revenue.
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Optimise Premium Inventory
Convert empty premium seats into revenue by offering strategic upgrades to existing ticket holders. Our AI determines the perfect price point to maximise conversion and revenue.
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Intelligent Revenue Model
Instead of discounting premium seats through third parties, upgrade customers internally while freeing up standard seats that sell at full price. A true win-win approach.
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Data-Driven Decisions
Our algorithm analyses millions of sightline datapoints to determine the optimal upgrade strategy, ensuring maximum revenue while maintaining customer satisfaction.
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Enhanced Customer Experience
Guests feel they've scored a great deal with discounted upgrades, increasing satisfaction and loyalty while you maximise yield from every performance.
Industry-Leading Venue Intelligence
Built on Preevue's revolutionary technology platform trusted by venues worldwide.
Seat Preevue
Customers see exactly what their view will be before upgrading. Our photorealistic technology eliminates uncertainty and increases conversion rates.
- Photorealistic view-from-seat imagery
- Increases upgrade confidence
- Reduces customer service queries
Sightline Analysis
Advanced laser scanning captures millions of datapoints from every seat, powering the industry's most sophisticated pricing algorithms.
- Precision seat quality scoring
- Dynamic pricing optimisation
- Revenue maximisation insights
AI-Powered Pricing
Machine learning optimises pricing and availability in real-time, ensuring maximum revenue while maintaining customer satisfaction.
- Real-time demand analysis
- Automated price optimisation
- Performance-based learning
Ready to Transform Your Revenue Strategy?
Join leading venues using Seat Upgrade to maximise inventory value and delight audiences.